Singapore Tourism Board

Calendar

Brief

2015 was SG50, a monumental year for Singapore. It was also the year Singapore was voted as the number 1 country to visit by the Lonely Planet. This makes Singapore Tourisn Board’s 2015 calendar even more significant. Not only did we have to introduce Singapore to the world, we had to do it in a very special way.

Solution

We created 12 different artworks to illustrate the 12 different reasons to visit Singapore in 2015. Each artwork is a seamless fusion of watercolour illustrations and photographs. The tourist attractions featured in each month were carefully chosen after rounds of discussions with Singapore Tourism Board.

Results

We received positive feedback from the client and their regional offices. We even had other clients from the hospitality industry (who received the calendars from STB) came to us to give us positive feedback.